From the publisher...

A.S. Waterman

April 2009

Your Questions Answered

We've been getting a lot of email lately! This month, I'd like to depart from our usual editorial format and answer some of our readers' questions.

Who publishes TheatreLouisville? How is it financed?
TheatreLouisville is produced by A.S. Waterman Publishing, an award-winning group specializing in marketing and technical publications as well as theatre. Currently, TheatreLouisville is financed entirely out of the publisher's pocket. When the site launched in 2007, we took a pledge not to accept advertising for six months, and we've exceeded that by nearly two years. However, the economy is what it is, and we may have to accept ads in the future.

In the meantime, we gladly accept volunteer efforts as copy editors, schedulers and coders.

Why doesn't [a particular show or audition listing] appear on the site?
Most probably, because the theatre company didn't upload the information. TheatreLouisville is user-operated. When we first started up, serving only about ten theatre groups, we would upload missing show information if a theatre didn't. However, now that we have more than 50 participating organizations and 140 registered users, that's just not an option, and we can't show favoritism by uploading some but not all.

If a theatre company did upload information but it's not showing up, there may be a software glitch, or the information may have been input incorrectly. We'll be glad to help fix that — just send us an email. When a listing doesn't show up, the most common cause is a problem with the dates that the show is running. We recommend using the calendar-click method to input the opening and closing dates, rather than typing text strings into the date-replacement field. For some reason, the software occasionally has a problem interpreting those.

How are reviews assigned? How do you determine who reviews which show?
We don't. We post a list of available shows, and the reviewers choose which ones they would like to review. Our intent is to get better match-ups that way. It makes no sense to send a reviewer who hates musicals to review one, or to ask an empty-nester to review a children's show. We want our reviewers to approach each production looking for things to like rather than things to complain about.

I updated our theatre profile. Why isn't it changed in the Theatre Guide?
The Theatre Guide is one of the few areas not controlled by the users. That's because some theatre groups have multiple registered users (one small theatre has six!), and this would result in repetitive entries in the Guide.

When you update your theatre profile, just let us know and we'll revise the Guide accordingly. (By the way, this would be a great time to check your Guide listing and make sure it's up to date!)

I used carriage returns in my show description. Why does it still show up as one long block of text?
The site reads code used in web publishing. In order to print a carriage return, it needs to see the code for it: <br> for a single line break, and <br><br> for a blank line. (On the listing form, a reminder for this appears above the Description block, along with buttons that can be used to create bold or italic type.)

Are TheatreLouisville reviewers paid?
No. However, each reviewer gets two "comp" (free) tickets to the show he or she is reviewing.

Does TheatreLouisville always agree with what its reviewers write?
Goodness, no! But that's what keeps it interesting. Personally, I feel that the best reviews contain surprises, and our reviewers are very good at including more than a few of those.

Please keep sending us your questions, and thanks for reading TheatreLouisville. Based on reader feedback, the site provides a valuable resource for the community. We hope to continue doing so, well into the future.

— A.S. Waterman

Copyright © 2009 A.S. Waterman. All rights reserved.





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